No, You Shouldn’t Run Your Own Focus Groups
It’s not as easy as it looks, and running your own groups can affect the results.
Many people who do research with their customers or prospects forget this simple and incredibly valuable step!
In February 2020, I started a weekly video series. Little did I know what was to come.
It’s not as easy as just offering everyone a gift card or a chance at an iPad. Incentive strategy can have a big impact on your response rate (and your legal liability)!
A couple of smart questions from a client spurred this video — what do you want to get out of your research? And what will your respondents get out of participating?
Clients often ask “How long will these results be good for?” Essentially, that often means “How often should I repeat this for accurate results?” That’s the question I tackle in this video, with some things for you to consider.