No, You Shouldn’t Run Your Own Focus Groups

My face tells you my answer in this one.

Clients often ask “How long will these results be good for?” Essentially, that often means “How often should I repeat this for accurate results?” That’s the question I tackle in this video, with some things for you to consider.

Buying publicly available research reports can seem like an expedient way to get the information you’re looking for. But there are some things to be aware of.

Research can be a wonderful way to establish your organization as an expert on an audience, a geography or an industry.

A little insight into the difference between segments and personas. They’re not the same, but they’re both important!