No, You Shouldn’t Run Your Own Focus Groups
It’s not as easy as it looks, and running your own groups can affect the results.
Partners can be an incredibly smart way to gain respondents — and a win/win for both of you.
If you have to present data to others, you MUST have this little book. All the ins and outs (and do’s and don’ts) of making your data clear and interesting.
How many respondents you really need.
Buying publicly available research reports can seem like an expedient way to get the information you’re looking for. But there are some things to be aware of.
Many people who do research with their customers or prospects forget this simple and incredibly valuable step!
You might be surprised to know how many of your survey respondents are going to participate using a mobile device — often a smartphone. That small screen requires more than just shrinking the font! In this video I share some considerations for mobile survey respondents.