No, You Shouldn’t Run Your Own Focus Groups
It’s not as easy as it looks, and running your own groups can affect the results.
Research can be a wonderful way to establish your organization as an expert on an audience, a geography or an industry.
purple flower growing on crack street, soft focus You might think successful agencies have higher revenue and more staff, but our research shows that’s not the case. A successful agency is just as likely to have fewer than 10 employees as it is to have over 100. Three in four respondents have worked in the…
Partners can be an incredibly smart way to gain respondents — and a win/win for both of you.
Your research can be a powerful force for your organization, if you can just do three things with it.
One of the most common questions I get about research is “How do I find the right people to take my survey? Finding people to take a survey isn’t that hard. But ensuring you have the right respondent group for your survey is incredibly important. It’s common to include customers in your survey, and…
A little insight into the difference between segments and personas. They’re not the same, but they’re both important!