No, You Shouldn’t Run Your Own Focus Groups
It’s not as easy as it looks, and running your own groups can affect the results.
You may not be considering how your research initiative can bring your whole organization together — but you should!
There are a variety of ways to group your research respondents to better understand them.
In February 2020, I started a weekly video series. Little did I know what was to come.
In some situations, balancing your survey data may be appropriate to ensure you’ve got a representative sample.