No, You Shouldn’t Run Your Own Focus Groups

How many respondents you really need.

If you have to present data to others, you MUST have this little book. All the ins and outs (and do’s and don’ts) of making your data clear and interesting.

In this video I share one of my favorite resources for people who are building, reviewing or interpreting survey research – a little book by Amy Pettit called “People Aren’t Robots”.

Response counts depend on a variety of factors. Learn how to plan ahead for healthy response levels.