Starting Small with Thought Leadership Research
You don’t have to wait until you can pull off a major new research study to start building your thought leadership with research. Even small, simple approaches can be a great start!
In this video I share one of my favorite resources for people who are building, reviewing or interpreting survey research – a little book by Amy Pettit called “People Aren’t Robots”.
It’s not as easy as just offering everyone a gift card or a chance at an iPad. Incentive strategy can have a big impact on your response rate (and your legal liability)!
Oh no! Your research showed you something that goes against what you previously thought. You can still make great thought leadership content from those insights.
This week it’s just a rant about irritating your customers and prospects by using research! Listen and learn!
There are four things I’d like you to think about when you’re organizing your questions for a survey.
What makes a client a good research candidate for your agency.