Starting Small with Thought Leadership Research
You don’t have to wait until you can pull off a major new research study to start building your thought leadership with research. Even small, simple approaches can be a great start!
You may not be considering how your research initiative can bring your whole organization together — but you should!
You might be surprised to know how many of your survey respondents are going to participate using a mobile device — often a smartphone. That small screen requires more than just shrinking the font! In this video I share some considerations for mobile survey respondents.
Net Promoter Score is a very common metric, but do you know how it’s calculated and what it tells you? Learn more in this video!
In this video I share one of my favorite resources for people who are building, reviewing or interpreting survey research – a little book by Amy Pettit called “People Aren’t Robots”.
There are a variety of ways to group your research respondents to better understand them.
Research jargon is intimidating and doesn’t help your audience understand.