Two Nerds Talking Research with Wine #2
I chat with Dr. Sarah McKenzie about whether you should expect your research to validate your ideas.
Research can be a wonderful way to establish your organization as an expert on an audience, a geography or an industry.
Little mistakes can have a big impact. Make sure you’re properly testing your surveys before fielding them. I have some suggestions about things to check you might not be considering.
Many clients wonder how long it will take to get quality custom research done. It depends on a variety of things, but here’s my take.
It’s not really about the number of questions — it’s about your needs (and your audience).
Developing partnerships can bring you far more than just respondents to your survey!
If you collect information from your customers, you can probably build thought leadership content from data you already have!