Two Nerds Talking Research with Wine #2
I chat with Dr. Sarah McKenzie about whether you should expect your research to validate your ideas.
If you collect information from your customers, you can probably build thought leadership content from data you already have!
It’s not as easy as just offering everyone a gift card or a chance at an iPad. Incentive strategy can have a big impact on your response rate (and your legal liability)!
A little insight into the difference between segments and personas. They’re not the same, but they’re both important!
Research can be a wonderful way to establish your organization as an expert on an audience, a geography or an industry.
Using research to track how things may be changing with your audience over time can be very valuable, but there are some things you should watch for to make sure your data is representative and helpful.
It’s not really about the number of questions — it’s about your needs (and your audience).