Two Nerds Talking Research with Wine #2
I chat with Dr. Sarah McKenzie about whether you should expect your research to validate your ideas.
It’s not as easy as just offering everyone a gift card or a chance at an iPad. Incentive strategy can have a big impact on your response rate (and your legal liability)!
Good research can not only build your thought leadership through the insights it reveals — simply doing it in the first place helps you build your authority with your thought leadership followers.
There are a variety of ways to group your research respondents to better understand them.
I bet you can identify 12 topics for thought leadership content from research you’ve done. If you can’t, plan better in your next research project.
Net Promoter Score is a very common metric, but do you know how it’s calculated and what it tells you? Learn more in this video!
Clients sometimes avoid market research because they’re afraid it will “box them in” when it comes to decision-making. Nope. Research is a flare, not a cage.