Two Nerds Talking Research with Wine #2
I chat with Dr. Sarah McKenzie about whether you should expect your research to validate your ideas.
Many marketers don’t really think about the difference between data, insight and HELPFUL insight when strategizing research work. And it’s absolutely CRUCIAL when it comes to getting the ROI out of market research. Data are just numbers or text. How many clicks? How many views? What’s an individual’s gender or age? What’s an organization’s revenue…
Thought leadership research serves you and your audience. It doesn’t need to serve everyone.
Many people who do research with their customers or prospects forget this simple and incredibly valuable step!
Net Promoter Score is a very common metric, but do you know how it’s calculated and what it tells you? Learn more in this video!
Sarah and I talk about respondent sources and representative samples.
If you’re going to go to the effort of conducting thought leadership research, don’t let it be a one and done content initiative! You can do more with it.