Two Nerds Talking Research with Wine #2
I chat with Dr. Sarah McKenzie about whether you should expect your research to validate your ideas.
It’s not as easy as just offering everyone a gift card or a chance at an iPad. Incentive strategy can have a big impact on your response rate (and your legal liability)!
How to settle on a topic that will give your thought leadership efforts the most bang for your buck.
Research shouldn’t sit on a shelf, neglected and unused. There are definitely ways to avoid this common problem!
Thought leadership research is the diving board. YOU are the diver.
Thought leadership research for your agency can deliver much more than just new content. Check out what you can do with a single project!
Buying publicly available research reports can seem like an expedient way to get the information you’re looking for. But there are some things to be aware of.