Sharing your research project — during development and after results are in — can reap lots of rewards within your organization. Don’t be stingy!
There are a variety of ways to group your research respondents to better understand them.
There are a lot of things you can do to make sure that your research respondents have a great experience and you’re not throwing roadblocks in their way.
Clients sometimes avoid market research because they’re afraid it will “box them in” when it comes to decision-making. Nope. Research is a flare, not a cage.
Sarah and I rant about making sure your agency clients are ready for research.