Building Thought Leadership with Existing Data
If you collect information from your customers, you can probably build thought leadership content from data you already have!
Research shouldn’t sit on a shelf, neglected and unused. There are definitely ways to avoid this common problem!
Whether you’re dealing with a decision-maker in your organization or with a client, you’ll likely come across this question. Those who have been working in organizations for some time often have assumptions about their customers and prospects that are firmly entrenched. The “Why bother?” question is one you’ll need to be prepared to answer….
This week it’s just a rant about irritating your customers and prospects by using research! Listen and learn!
Sarah and I talk about respondent sources and representative samples.
Net Promoter Score is a very common metric, but do you know how it’s calculated and what it tells you? Learn more in this video!