Building Thought Leadership with Existing Data
If you collect information from your customers, you can probably build thought leadership content from data you already have!
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How Often Should You Repeat Research?
Clients often ask “How long will these results be good for?” Essentially, that often means “How often should I repeat this for accurate results?” That’s the question I tackle in this video, with some things for you to consider.
Prove Yourself Wrong
Your goal with research shouldn’t be to confirm you’re right — it should be to prove yourself wrong. Thanks to Edison Research VP Tom Webster for inspiring this one.
