How Should I Use Incentives in Research?
It’s not as easy as just offering everyone a gift card or a chance at an iPad. Incentive strategy can have a big impact on your response rate (and your legal liability)!
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Make the Most of Your Thought Leadership Research
If you’re going to go to the effort of conducting thought leadership research, don’t let it be a one and done content initiative! You can do more with it.
Welcome to Season 2 of Fun with Research!
I have SO MUCH to share with you in Season 2! New research for agency owners, thought leadership insights, and of course answering research questions. And I have a question that may surprise you!
12 Topic Challenge
I bet you can identify 12 topics for thought leadership content from research you’ve done. If you can’t, plan better in your next research project.
No, You Shouldn’t Run Your Own Focus Groups
It’s not as easy as it looks, and running your own groups can affect the results.
An Amazing Resource
In this video I share one of my favorite resources for people who are building, reviewing or interpreting survey research – a little book by Amy Pettit called “People Aren’t Robots”.