Segments vs. Personas
A little insight into the difference between segments and personas. They’re not the same, but they’re both important!
This week it’s just a rant about irritating your customers and prospects by using research! Listen and learn!
There are a variety of ways to group your research respondents to better understand them.
In February 2020, I started a weekly video series. Little did I know what was to come.
A couple of smart questions from a client spurred this video — what do you want to get out of your research? And what will your respondents get out of participating?
You don’t have to wait until you can pull off a major new research study to start building your thought leadership with research. Even small, simple approaches can be a great start!
I bet you can identify 12 topics for thought leadership content from research you’ve done. If you can’t, plan better in your next research project.