Segments vs. Personas
A little insight into the difference between segments and personas. They’re not the same, but they’re both important!
purple flower growing on crack street, soft focus You might think successful agencies have higher revenue and more staff, but our research shows that’s not the case. A successful agency is just as likely to have fewer than 10 employees as it is to have over 100. Three in four respondents have worked in the…
Your research can be a powerful force for your organization, if you can just do three things with it.
This week it’s just a rant about irritating your customers and prospects by using research! Listen and learn!
What makes a client a good research candidate for your agency.
Many of our agency clients working on thought leadership research worry that they don’t have a strong niche. Many do — they’re just not thinking about niche the way I think they should.