Segments vs. Personas

Have you been asked to rustle up some quick research on spec for a prospect? There’s a better way to provide valuable insights for the pitch, help your existing clients AND build your agency new business funnel.

It’s not as easy as it looks, and running your own groups can affect the results.

You don’t have to wait until you can pull off a major new research study to start building your thought leadership with research. Even small, simple approaches can be a great start!

Don’t create research to tell you “That”. Create research to tell you “If”.