There Are No Right Answers In Research
Don’t create research to tell you “That”. Create research to tell you “If”.
As exciting as it may be, you shouldn’t just dive right into analyzing your survey responses without doing some data cleaning first. The most common cleaning functions are available within many online survey platforms, and can keep you from including poor quality responses in your analysis.
Developing partnerships can bring you far more than just respondents to your survey!
If you collect information from your customers, you can probably build thought leadership content from data you already have!
There are a lot of things you can do to make sure that your research respondents have a great experience and you’re not throwing roadblocks in their way.
You may not be considering how your research initiative can bring your whole organization together — but you should!
Every researcher I know has gotten this question or comment at some point: “Steve Jobs said research isn’t helpful because people don’t know what they want.” Actually, what Steve said in an interview in 1998 was: “It’s really hard to design products by focus groups. A lot of times, people don’t know what they want…