There Are No Right Answers In Research
Don’t create research to tell you “That”. Create research to tell you “If”.
What makes a client a good research candidate for your agency.
Thought leadership is all about getting the right people to tune in to your content. Research can be a very effective tool to do that, if you plan properly.
This week it’s just a rant about irritating your customers and prospects by using research! Listen and learn!
Many marketers don’t really think about the difference between data, insight and HELPFUL insight when strategizing research work. And it’s absolutely CRUCIAL when it comes to getting the ROI out of market research. Data are just numbers or text. How many clicks? How many views? What’s an individual’s gender or age? What’s an organization’s revenue…