How to Talk to Clients About Pricing Research
Pricing research isn’t easy. Learn a little about how to discuss it with clients you just want you to throw a pricing question or two in your survey.
I chat with Dr. Sarah McKenzie about whether you should expect your research to validate your ideas.
Your goal with research shouldn’t be to confirm you’re right — it should be to prove yourself wrong. Thanks to Edison Research VP Tom Webster for inspiring this one.
Don’t create research to tell you “That”. Create research to tell you “If”.
In some situations, balancing your survey data may be appropriate to ensure you’ve got a representative sample.
This week it’s just a rant about irritating your customers and prospects by using research! Listen and learn!