Don’t create research to tell you “That”. Create research to tell you “If”.
I chat with Dr. Sarah McKenzie about whether you should expect your research to validate your ideas.
You may not be considering how your research initiative can bring your whole organization together — but you should!
I have SO MUCH to share with you in Season 2! New research for agency owners, thought leadership insights, and of course answering research questions. And I have a question that may surprise you!
Research jargon is intimidating and doesn’t help your audience understand.
My face tells you my answer in this one.