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Studying an Audience Over Time
Using research to track how things may be changing with your audience over time can be very valuable, but there are some things you should watch for to make sure your data is representative and helpful.
I chat with Dr. Sarah McKenzie about whether you should expect your research to validate your ideas.
Using research to track how things may be changing with your audience over time can be very valuable, but there are some things you should watch for to make sure your data is representative and helpful.
Sarah and I talk about respondent sources and representative samples.
Little mistakes can have a big impact. Make sure you’re properly testing your surveys before fielding them. I have some suggestions about things to check you might not be considering.
If you collect information from your customers, you can probably build thought leadership content from data you already have!
Your research can be a powerful force for your organization, if you can just do three things with it.