Prove Yourself Wrong
Your goal with research shouldn’t be to confirm you’re right — it should be to prove yourself wrong. Thanks to Edison Research VP Tom Webster for inspiring this one.
Similar Posts
Two Nerds Talking Research with Wine #1
This episode is the first in a series with my special guest Dr. Sarah McKenzie. Today we’re discussing how to talk about research with people who don’t really understand research.
Two Nerds Talking Research with Wine #6
Sarah and I rant about making sure your agency clients are ready for research.
Sample Balancing
In some situations, balancing your survey data may be appropriate to ensure you’ve got a representative sample.
Engaging Partners in Your Thought Leadership Research
Engaging partners in your thought leadership research can get you the respondents you need and build new relationships that can get more eyes on your thought leadership content!
The Biggest Secret About Thought Leadership Research
Guess what? The research isn’t the thought leadership. It’s what you build on top of the research that demonstrates your expertise.
Two Nerds Talking Research with Wine #4
What makes a client a good research candidate for your agency.