How many respondents you really need.
If you collect information from your customers, you can probably build thought leadership content from data you already have!
There are pros and cons for both choices, and you may want to use different approaches for different respondent groups.
Little mistakes can have a big impact. Make sure you’re properly testing your surveys before fielding them. I have some suggestions about things to check you might not be considering.
Research shouldn’t sit on a shelf, neglected and unused. There are definitely ways to avoid this common problem!
In this video I share one of my favorite resources for people who are building, reviewing or interpreting survey research – a little book by Amy Pettit called “People Aren’t Robots”.