Prove Yourself Wrong
Your goal with research shouldn’t be to confirm you’re right — it should be to prove yourself wrong. Thanks to Edison Research VP Tom Webster for inspiring this one.
Many marketers don’t really think about the difference between data, insight and HELPFUL insight when strategizing research work. And it’s absolutely CRUCIAL when it comes to getting the ROI out of market research. Data are just numbers or text. How many clicks? How many views? What’s an individual’s gender or age? What’s an organization’s revenue…
Many clients wonder how long it will take to get quality custom research done. It depends on a variety of things, but here’s my take.
Thought leadership research for your agency can deliver much more than just new content. Check out what you can do with a single project!
Likert scales are a very common tool in survey research. But there are specific things you need to consider when setting them up. The first is BALANCE. Likert scales need to have the same number of options on either side of the neutral point. The second is LENGTH. While scales with more response options…
A couple of smart questions from a client spurred this video — what do you want to get out of your research? And what will your respondents get out of participating?
Guess what? The research isn’t the thought leadership. It’s what you build on top of the research that demonstrates your expertise.