Make the Most of Your Thought Leadership Research
If you’re going to go to the effort of conducting thought leadership research, don’t let it be a one and done content initiative! You can do more with it.
It can be hard for people to believe, but lots of folks really do enjoy participating in online surveys and other types of research. For some, it’s just that they enjoy being asked for their opinion. It makes them feel helpful and valued. For others, it’s that they have a genuine interest in giving…
There are a lot of things you can do to make sure that your research respondents have a great experience and you’re not throwing roadblocks in their way.
Bots are the worst. And if you don’t know how to keep them out AND root them out, your data isn’t going to be reliable. Check out this week’s video to learn more and see a great little resource for help.
There’s some confusion. These work together, but aren’t the same thing.
It’s not as easy as just offering everyone a gift card or a chance at an iPad. Incentive strategy can have a big impact on your response rate (and your legal liability)!