Make the Most of Your Thought Leadership Research
If you’re going to go to the effort of conducting thought leadership research, don’t let it be a one and done content initiative! You can do more with it.
Oh no! Your research showed you something that goes against what you previously thought. You can still make great thought leadership content from those insights.
Guess what? The research isn’t the thought leadership. It’s what you build on top of the research that demonstrates your expertise.
A little insight into the difference between segments and personas. They’re not the same, but they’re both important!
Many clients wonder how long it will take to get quality custom research done. It depends on a variety of things, but here’s my take.
Have you been asked to rustle up some quick research on spec for a prospect? There’s a better way to provide valuable insights for the pitch, help your existing clients AND build your agency new business funnel.
Often my clients are worried that a few “rogue actors” who are unhappy with the company’s service or simply racing through the survey to get to the incentive are going to torpedo the reliability of the research results. Can this actually happen? You bet! Can you avoid that happening to your data? You bet!…