Make the Most of Your Thought Leadership Research
If you’re going to go to the effort of conducting thought leadership research, don’t let it be a one and done content initiative! You can do more with it.
There are pros and cons for both choices, and you may want to use different approaches for different respondent groups.
In February 2020, I started a weekly video series. Little did I know what was to come.
I bet you can identify 12 topics for thought leadership content from research you’ve done. If you can’t, plan better in your next research project.
Sarah and I rant about making sure your agency clients are ready for research.