12 Topic Challenge
I bet you can identify 12 topics for thought leadership content from research you’ve done. If you can’t, plan better in your next research project.
Knowing what people do isn’t the same as knowing what they think.
Oh no! Your research showed you something that goes against what you previously thought. You can still make great thought leadership content from those insights.
A couple of smart questions from a client spurred this video — what do you want to get out of your research? And what will your respondents get out of participating?
As exciting as it may be, you shouldn’t just dive right into analyzing your survey responses without doing some data cleaning first. The most common cleaning functions are available within many online survey platforms, and can keep you from including poor quality responses in your analysis.
A little insight into the difference between segments and personas. They’re not the same, but they’re both important!