Getting Attention With Your Thought Leadership
Thought leadership is all about getting the right people to tune in to your content. Research can be a very effective tool to do that, if you plan properly.
Sharing your research project — during development and after results are in — can reap lots of rewards within your organization. Don’t be stingy!
There are pros and cons for both choices, and you may want to use different approaches for different respondent groups.
Research shouldn’t sit on a shelf, neglected and unused. There are definitely ways to avoid this common problem!
It’s not really about the number of questions — it’s about your needs (and your audience).
Your goal with research shouldn’t be to confirm you’re right — it should be to prove yourself wrong. Thanks to Edison Research VP Tom Webster for inspiring this one.
Partners can be an incredibly smart way to gain respondents — and a win/win for both of you.