Share the Wealth
Sharing your research project — during development and after results are in — can reap lots of rewards within your organization. Don’t be stingy!
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Research can be a wonderful way to establish your organization as an expert on an audience, a geography or an industry.
Fricken’ Likerts
Likert scales are a very common tool in survey research. But there are specific things you need to consider when setting them up. The first is BALANCE. Likert scales need to have the same number of options on either side of the neutral point. The second is LENGTH. While scales with more response options…
