Avoiding Dusty Binder Syndrome
Research shouldn’t sit on a shelf, neglected and unused. There are definitely ways to avoid this common problem!
A couple of smart questions from a client spurred this video — what do you want to get out of your research? And what will your respondents get out of participating?
Thought leadership research serves you and your audience. It doesn’t need to serve everyone.
Don’t create research to tell you “That”. Create research to tell you “If”.
In some situations, balancing your survey data may be appropriate to ensure you’ve got a representative sample.
You may not be considering how your research initiative can bring your whole organization together — but you should!
A little insight into the difference between segments and personas. They’re not the same, but they’re both important!