Avoiding Dusty Binder Syndrome
Research shouldn’t sit on a shelf, neglected and unused. There are definitely ways to avoid this common problem!
Sarah and I rant about making sure your agency clients are ready for research.
An important aspect of conducting, interpreting and using research is this idea of context. All research projects have a context — when they were conducted, how they were conducted, who conducted them, who was invited to participate in them, how respondents participated, etc. All of these considerations affect how we should look at the…
Developing partnerships can bring you far more than just respondents to your survey!
There are a lot of things you can do to make sure that your research respondents have a great experience and you’re not throwing roadblocks in their way.
If you collect information from your customers, you can probably build thought leadership content from data you already have!