Avoiding Dusty Binder Syndrome
Research shouldn’t sit on a shelf, neglected and unused. There are definitely ways to avoid this common problem!
As exciting as it may be, you shouldn’t just dive right into analyzing your survey responses without doing some data cleaning first. The most common cleaning functions are available within many online survey platforms, and can keep you from including poor quality responses in your analysis.
Developing partnerships can bring you far more than just respondents to your survey!
Many people who do research with their customers or prospects forget this simple and incredibly valuable step!
In some situations, balancing your survey data may be appropriate to ensure you’ve got a representative sample.
A couple of smart questions from a client spurred this video — what do you want to get out of your research? And what will your respondents get out of participating?
In this video I share one of my favorite resources for people who are building, reviewing or interpreting survey research – a little book by Amy Pettit called “People Aren’t Robots”.