Avoiding Dusty Binder Syndrome
Research shouldn’t sit on a shelf, neglected and unused. There are definitely ways to avoid this common problem!
It’s tempting to want to connect an individual’s responses to their email or other data you have, but there are good reasons not to — and a better way to get their permission to reach out to them.
Clients sometimes avoid market research because they’re afraid it will “box them in” when it comes to decision-making. Nope. Research is a flare, not a cage.
There are a variety of ways to group your research respondents to better understand them.
Have you been asked to rustle up some quick research on spec for a prospect? There’s a better way to provide valuable insights for the pitch, help your existing clients AND build your agency new business funnel.
Thought leadership is all about getting the right people to tune in to your content. Research can be a very effective tool to do that, if you plan properly.
It’s not really about the number of questions — it’s about your needs (and your audience).