What makes a client a good research candidate for your agency.
Knowing what people do isn’t the same as knowing what they think.
Many of our agency clients working on thought leadership research worry that they don’t have a strong niche. Many do — they’re just not thinking about niche the way I think they should.
In some situations, balancing your survey data may be appropriate to ensure you’ve got a representative sample.
Research can be a wonderful way to establish your organization as an expert on an audience, a geography or an industry.
In this video I share one of my favorite resources for people who are building, reviewing or interpreting survey research – a little book by Amy Pettit called “People Aren’t Robots”.