FWR

What makes a client a good research candidate for your agency.

How many respondents you really need.

I chat with Dr. Sarah McKenzie about whether you should expect your research to validate your ideas.

This episode is the first in a series with my special guest Dr. Sarah McKenzie. Today we’re discussing how to talk about research with people who don’t really understand research.

Thought leadership is all about getting the right people to tune in to your content. Research can be a very effective tool to do that, if you plan properly.

Don’t create research to tell you “That”. Create research to tell you “If”.