Two Nerds Talking Research with Wine #2
I chat with Dr. Sarah McKenzie about whether you should expect your research to validate your ideas.
There are four things I’d like you to think about when you’re organizing your questions for a survey.
How to settle on a topic that will give your thought leadership efforts the most bang for your buck.
I have SO MUCH to share with you in Season 2! New research for agency owners, thought leadership insights, and of course answering research questions. And I have a question that may surprise you!
A little insight into the difference between segments and personas. They’re not the same, but they’re both important!
Clients sometimes avoid market research because they’re afraid it will “box them in” when it comes to decision-making. Nope. Research is a flare, not a cage.
As exciting as it may be, you shouldn’t just dive right into analyzing your survey responses without doing some data cleaning first. The most common cleaning functions are available within many online survey platforms, and can keep you from including poor quality responses in your analysis.