Two Nerds Talking Research with Wine #2
I chat with Dr. Sarah McKenzie about whether you should expect your research to validate your ideas.
Partners can be an incredibly smart way to gain respondents — and a win/win for both of you.
A little insight into the difference between segments and personas. They’re not the same, but they’re both important!
If you have to present data to others, you MUST have this little book. All the ins and outs (and do’s and don’ts) of making your data clear and interesting.
Clients sometimes avoid market research because they’re afraid it will “box them in” when it comes to decision-making. Nope. Research is a flare, not a cage.
You might be surprised to know how many of your survey respondents are going to participate using a mobile device — often a smartphone. That small screen requires more than just shrinking the font! In this video I share some considerations for mobile survey respondents.