Two Nerds Talking Research with Wine #3
How many respondents you really need.
If you collect information from your customers, you can probably build thought leadership content from data you already have!
Thought leadership research is the diving board. YOU are the diver.
While demographic research is valuable, it leaves a lot of unanswered questions. Attitudinal segmentation research, on the other hand, gives us crucial insights into how people think about a topic, which gives us the power to understand what’s going on between peoples’ ears. There’s so much more to an agency owner’s story than their age,…
There are four things I’d like you to think about when you’re organizing your questions for a survey.
If you’re going to go to the effort of conducting thought leadership research, don’t let it be a one and done content initiative! You can do more with it.
Pricing research isn’t easy. Learn a little about how to discuss it with clients you just want you to throw a pricing question or two in your survey.