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Audience Audit

Author: Susan

FWR

Building Thought Leadership with Existing Data

If you collect information from your customers, you can probably build thought leadership content from data you already have!

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You are the Diver

Thought leadership research is the diving board. YOU are the diver.

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FWR

Sample Balancing

In some situations, balancing your survey data may be appropriate to ensure you’ve got a representative sample.

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12 Topic Challenge

I bet you can identify 12 topics for thought leadership content from research you’ve done. If you can’t, plan better in your next research project.

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How Many Responses Will I Get?

Response counts depend on a variety of factors. Learn how to plan ahead for healthy response levels.

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FWR

Actions Don’t Mirror Emotion

Knowing what people do isn’t the same as knowing what they think.

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