How Many Responses Will I Get?
Response counts depend on a variety of factors. Learn how to plan ahead for healthy response levels.
Many clients wonder how long it will take to get quality custom research done. It depends on a variety of things, but here’s my take.
If you collect information from your customers, you can probably build thought leadership content from data you already have!
purple flower growing on crack street, soft focus You might think successful agencies have higher revenue and more staff, but our research shows that’s not the case. A successful agency is just as likely to have fewer than 10 employees as it is to have over 100. Three in four respondents have worked in the…
Have you been asked to rustle up some quick research on spec for a prospect? There’s a better way to provide valuable insights for the pitch, help your existing clients AND build your agency new business funnel.
One of the most common questions I get about research is “How do I find the right people to take my survey? Finding people to take a survey isn’t that hard. But ensuring you have the right respondent group for your survey is incredibly important. It’s common to include customers in your survey, and…
Guess what? The research isn’t the thought leadership. It’s what you build on top of the research that demonstrates your expertise.