Engaging Partners in Your Thought Leadership Research

Your research can be a powerful force for your organization, if you can just do three things with it.

Oh no! Your research showed you something that goes against what you previously thought. You can still make great thought leadership content from those insights.

In this video I share one of my favorite resources for people who are building, reviewing or interpreting survey research – a little book by Amy Pettit called “People Aren’t Robots”.

What makes a client a good research candidate for your agency.

There are a lot of things you can do to make sure that your research respondents have a great experience and you’re not throwing roadblocks in their way.