Thought Leadership Research and Knowing vs. Making

 Often my clients are worried that a few “rogue actors” who are unhappy with the company’s service or simply racing through the survey to get to the incentive are going to torpedo the reliability of the research results. Can this actually happen? You bet! Can you avoid that happening to your data? You bet!…

Many clients wonder how long it will take to get quality custom research done. It depends on a variety of things, but here’s my take.