Thought Leadership Research and Knowing vs. Making

 It’s not as easy as just offering everyone a gift card or a chance at an iPad. Incentive strategy can have a big impact on your response rate (and your legal liability)!

Your goal with research shouldn’t be to confirm you’re right — it should be to prove yourself wrong. Thanks to Edison Research VP Tom Webster for inspiring this one.

A little insight into the difference between segments and personas. They’re not the same, but they’re both important!

There are four things I’d like you to think about when you’re organizing your questions for a survey.