Similar Posts
12 Topic Challenge
I bet you can identify 12 topics for thought leadership content from research you’ve done. If you can’t, plan better in your next research project.

What Steve Jobs Didn’t Say about Research
Every researcher I know has gotten this question or comment at some point: “Steve Jobs said research isn’t helpful because people don’t know what they want.” Actually, what Steve said in an interview in 1998 was: “It’s really hard to design products by focus groups. A lot of times, people don’t know what they want…
I Bet You Have A Niche
Many of our agency clients working on thought leadership research worry that they don’t have a strong niche. Many do — they’re just not thinking about niche the way I think they should.
You are the Diver
Thought leadership research is the diving board. YOU are the diver.

What is Net Promoter Score?
Net Promoter Score is a very common metric, but do you know how it’s calculated and what it tells you? Learn more in this video!
No, You Shouldn’t Run Your Own Focus Groups
It’s not as easy as it looks, and running your own groups can affect the results.