FWR

Avoid Double-Barreled Questions

BySusan August 7, 2021May 22, 2022

FWR

Prove Yourself Wrong

Your goal with research shouldn’t be to confirm you’re right — it should be to prove yourself wrong. Thanks to Edison Research VP Tom Webster for inspiring this one.

Read More Prove Yourself Wrong
FWR

What If Your Research Doesn’t Prove You Right?

Oh no! Your research showed you something that goes against what you previously thought. You can still make great thought leadership content from those insights.

Read More What If Your Research Doesn’t Prove You Right?
FWR

Can Research Generate ROI for Agencies?

Agencies often think of research as a significant cost, but fail to recognize its ability to generate revenue and ROI as well. Whether conducted for client work or for the agency’s own thought leadership and business development efforts, research can generate ROI in a number of ways — both by generating revenue and by…

Read More Can Research Generate ROI for Agencies?
FWR

I Bet You Have A Niche

Many of our agency clients working on thought leadership research worry that they don’t have a strong niche. Many do — they’re just not thinking about niche the way I think they should.

Read More I Bet You Have A Niche
FWR

You’ve Done Your Research, Now What?

Your research can be a powerful force for your organization, if you can just do three things with it.

Read More You’ve Done Your Research, Now What?
FWR

Make the Most of Your Thought Leadership Research

If you’re going to go to the effort of conducting thought leadership research, don’t let it be a one and done content initiative! You can do more with it.

Read More Make the Most of Your Thought Leadership Research