Breaking Down Silos with Research
You may not be considering how your research initiative can bring your whole organization together — but you should!
There’s some confusion. These work together, but aren’t the same thing.
Sarah and I rant about making sure your agency clients are ready for research.
Developing partnerships can bring you far more than just respondents to your survey!
Likert scales are a very common tool in survey research. But there are specific things you need to consider when setting them up. The first is BALANCE. Likert scales need to have the same number of options on either side of the neutral point. The second is LENGTH. While scales with more response options…
Sharing your research project — during development and after results are in — can reap lots of rewards within your organization. Don’t be stingy!
It’s tempting to want to connect an individual’s responses to their email or other data you have, but there are good reasons not to — and a better way to get their permission to reach out to them.