Sarah and I talk about respondent sources and representative samples.
In February 2020, I started a weekly video series. Little did I know what was to come.
If you collect information from your customers, you can probably build thought leadership content from data you already have!
Have you been asked to rustle up some quick research on spec for a prospect? There’s a better way to provide valuable insights for the pitch, help your existing clients AND build your agency new business funnel.
This week it’s just a rant about irritating your customers and prospects by using research! Listen and learn!
Thought leadership is all about getting the right people to tune in to your content. Research can be a very effective tool to do that, if you plan properly.