Breaking Down Silos with Research
You may not be considering how your research initiative can bring your whole organization together — but you should!
Thought leadership research for your agency can deliver much more than just new content. Check out what you can do with a single project!
In this video I share one of my favorite resources for people who are building, reviewing or interpreting survey research – a little book by Amy Pettit called “People Aren’t Robots”.
There are four things I’d like you to think about when you’re organizing your questions for a survey.
If you want your research to be statistically reliable — meaning that you can depend on it to accurately represent a particular audience, guide your strategic direction, etc. — you need to have a certain number of respondents. So the simple answer to this question is 400. But of course, that’s not the only…
Engaging partners in your thought leadership research can get you the respondents you need and build new relationships that can get more eyes on your thought leadership content!
How many respondents you really need.