Breaking Down Silos with Research
You may not be considering how your research initiative can bring your whole organization together — but you should!
I bet you can identify 12 topics for thought leadership content from research you’ve done. If you can’t, plan better in your next research project.
Research shouldn’t sit on a shelf, neglected and unused. There are definitely ways to avoid this common problem!
Oh no! Your research showed you something that goes against what you previously thought. You can still make great thought leadership content from those insights.
Thought leadership research serves you and your audience. It doesn’t need to serve everyone.
It’s not as easy as just offering everyone a gift card or a chance at an iPad. Incentive strategy can have a big impact on your response rate (and your legal liability)!
Guess what? The research isn’t the thought leadership. It’s what you build on top of the research that demonstrates your expertise.