Breaking Down Silos with Research
You may not be considering how your research initiative can bring your whole organization together — but you should!
Many of our agency clients working on thought leadership research worry that they don’t have a strong niche. Many do — they’re just not thinking about niche the way I think they should.
purple flower growing on crack street, soft focus You might think successful agencies have higher revenue and more staff, but our research shows that’s not the case. A successful agency is just as likely to have fewer than 10 employees as it is to have over 100. Three in four respondents have worked in the…
As exciting as it may be, you shouldn’t just dive right into analyzing your survey responses without doing some data cleaning first. The most common cleaning functions are available within many online survey platforms, and can keep you from including poor quality responses in your analysis.
It can be hard for people to believe, but lots of folks really do enjoy participating in online surveys and other types of research. For some, it’s just that they enjoy being asked for their opinion. It makes them feel helpful and valued. For others, it’s that they have a genuine interest in giving…
I bet you can identify 12 topics for thought leadership content from research you’ve done. If you can’t, plan better in your next research project.
My face tells you my answer in this one.