Breaking Down Silos with Research
You may not be considering how your research initiative can bring your whole organization together — but you should!
Many people who do research with their customers or prospects forget this simple and incredibly valuable step!
purple flower growing on crack street, soft focus You might think successful agencies have higher revenue and more staff, but our research shows that’s not the case. A successful agency is just as likely to have fewer than 10 employees as it is to have over 100. Three in four respondents have worked in the…
Don’t create research to tell you “That”. Create research to tell you “If”.
If you’re going to go to the effort of conducting thought leadership research, don’t let it be a one and done content initiative! You can do more with it.
You might be surprised to know how many of your survey respondents are going to participate using a mobile device — often a smartphone. That small screen requires more than just shrinking the font! In this video I share some considerations for mobile survey respondents.
Guess what? The research isn’t the thought leadership. It’s what you build on top of the research that demonstrates your expertise.