Have you been asked to rustle up some quick research on spec for a prospect? There’s a better way to provide valuable insights for the pitch, help your existing clients AND build your agency new business funnel.
Little mistakes can have a big impact. Make sure you’re properly testing your surveys before fielding them. I have some suggestions about things to check you might not be considering.
Sarah and I talk about respondent sources and representative samples.
I chat with Dr. Sarah McKenzie about whether you should expect your research to validate your ideas.
Thought leadership research for your agency can deliver much more than just new content. Check out what you can do with a single project!
It’s not as easy as just offering everyone a gift card or a chance at an iPad. Incentive strategy can have a big impact on your response rate (and your legal liability)!