Hairpocolypse 2020
In February 2020, I started a weekly video series. Little did I know what was to come.
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There are a variety of ways to group your research respondents to better understand them.
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If you want your research to be statistically reliable — meaning that you can depend on it to accurately represent a particular audience, guide your strategic direction, etc. — you need to have a certain number of respondents. So the simple answer to this question is 400. But of course, that’s not the only…
Segments vs. Personas
A little insight into the difference between segments and personas. They’re not the same, but they’re both important!
