How Long Does Research Take?
Many clients wonder how long it will take to get quality custom research done. It depends on a variety of things, but here’s my take.
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What Steve Jobs Didn’t Say about Research
Every researcher I know has gotten this question or comment at some point: “Steve Jobs said research isn’t helpful because people don’t know what they want.” Actually, what Steve said in an interview in 1998 was: “It’s really hard to design products by focus groups. A lot of times, people don’t know what they want…
