How Long Does Research Take?
Many clients wonder how long it will take to get quality custom research done. It depends on a variety of things, but here’s my take.
You don’t have to wait until you can pull off a major new research study to start building your thought leadership with research. Even small, simple approaches can be a great start!
Sarah and I rant about making sure your agency clients are ready for research.
purple flower growing on crack street, soft focus You might think successful agencies have higher revenue and more staff, but our research shows that’s not the case. A successful agency is just as likely to have fewer than 10 employees as it is to have over 100. Three in four respondents have worked in the…
Oh no! Your research showed you something that goes against what you previously thought. You can still make great thought leadership content from those insights.
My face tells you my answer in this one.
It’s not as easy as it looks, and running your own groups can affect the results.