How Long Does Research Take?
Many clients wonder how long it will take to get quality custom research done. It depends on a variety of things, but here’s my take.
There are pros and cons for both choices, and you may want to use different approaches for different respondent groups.
In February 2020, I started a weekly video series. Little did I know what was to come.
A little insight into the difference between segments and personas. They’re not the same, but they’re both important!
Little mistakes can have a big impact. Make sure you’re properly testing your surveys before fielding them. I have some suggestions about things to check you might not be considering.
It can be hard for people to believe, but lots of folks really do enjoy participating in online surveys and other types of research. For some, it’s just that they enjoy being asked for their opinion. It makes them feel helpful and valued. For others, it’s that they have a genuine interest in giving…
Research can be a wonderful way to establish your organization as an expert on an audience, a geography or an industry.