Fun With Research
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How Thought Leaders and Loyalty Builders Cultivate Resilience
purple flower growing on crack street, soft focus You might think successful agencies have higher revenue and more staff, but…
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How to Identify Your Agency Segment
Five Gerbera flowers in a crystal flower pot in row isolated While demographic research is valuable, it leaves a lot…
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Welcome to Season 2 of Fun with Research!
I have SO MUCH to share with you in Season 2! New research for agency owners, thought leadership insights, and…
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Please PLEASE Test Your Surveys!
Little mistakes can have a big impact. Make sure you’re properly testing your surveys before fielding them. I have some…
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Make the Most of Your Thought Leadership Research
If you’re going to go to the effort of conducting thought leadership research, don’t let it be a one and…
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Beat the Bots in Your Survey Results
Bots are the worst. And if you don’t know how to keep them out AND root them out, your data…
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How to Talk to Clients About Pricing Research
Pricing research isn’t easy. Learn a little about how to discuss it with clients you just want you to throw…
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Research Won’t Make You Do Anything
Clients sometimes avoid market research because they’re afraid it will “box them in” when it comes to decision-making. Nope. Research…
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I Bet You Have A Niche
Many of our agency clients working on thought leadership research worry that they don’t have a strong niche. Many do…
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Starting Small with Thought Leadership Research
You don’t have to wait until you can pull off a major new research study to start building your thought…
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Engaging Partners in Your Thought Leadership Research
Engaging partners in your thought leadership research can get you the respondents you need and build new relationships that can…
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