I Bet You Have A Niche
Many of our agency clients working on thought leadership research worry that they don’t have a strong niche. Many do — they’re just not thinking about niche the way I think they should.
What makes a client a good research candidate for your agency.
You may not be considering how your research initiative can bring your whole organization together — but you should!
How many respondents you really need.
A little insight into the difference between segments and personas. They’re not the same, but they’re both important!
One of the most common questions I get about research is “How do I find the right people to take my survey? Finding people to take a survey isn’t that hard. But ensuring you have the right respondent group for your survey is incredibly important. It’s common to include customers in your survey, and…
It’s not as easy as it looks, and running your own groups can affect the results.