Pissing Off Your Prospects and Customers with Research
This week it’s just a rant about irritating your customers and prospects by using research! Listen and learn!
My face tells you my answer in this one.
There are a lot of things you can do to make sure that your research respondents have a great experience and you’re not throwing roadblocks in their way.
Little mistakes can have a big impact. Make sure you’re properly testing your surveys before fielding them. I have some suggestions about things to check you might not be considering.
Research shouldn’t sit on a shelf, neglected and unused. There are definitely ways to avoid this common problem!
Research jargon is intimidating and doesn’t help your audience understand.
Partners can be an incredibly smart way to gain respondents — and a win/win for both of you.