Pissing Off Your Prospects and Customers with Research

Clients sometimes avoid market research because they’re afraid it will “box them in” when it comes to decision-making. Nope. Research is a flare, not a cage.

How to settle on a topic that will give your thought leadership efforts the most bang for your buck.

What makes a client a good research candidate for your agency.

There are pros and cons for both choices, and you may want to use different approaches for different respondent groups.

Sharing your research project — during development and after results are in — can reap lots of rewards within your organization. Don’t be stingy!