Pissing Off Your Prospects and Customers with Research
This week it’s just a rant about irritating your customers and prospects by using research! Listen and learn!
You may not be considering how your research initiative can bring your whole organization together — but you should!
A little insight into the difference between segments and personas. They’re not the same, but they’re both important!
I chat with Dr. Sarah McKenzie about whether you should expect your research to validate your ideas.
In February 2020, I started a weekly video series. Little did I know what was to come.
Net Promoter Score is a very common metric, but do you know how it’s calculated and what it tells you? Learn more in this video!
Buying publicly available research reports can seem like an expedient way to get the information you’re looking for. But there are some things to be aware of.