Pissing Off Your Prospects and Customers with Research
This week it’s just a rant about irritating your customers and prospects by using research! Listen and learn!
Knowing what people do isn’t the same as knowing what they think.
Response counts depend on a variety of factors. Learn how to plan ahead for healthy response levels.
Clients often ask “How long will these results be good for?” Essentially, that often means “How often should I repeat this for accurate results?” That’s the question I tackle in this video, with some things for you to consider.
Research jargon is intimidating and doesn’t help your audience understand.
Many people who do research with their customers or prospects forget this simple and incredibly valuable step!
Five Gerbera flowers in a crystal flower pot in row isolated While demographic research is valuable, it leaves a lot of unanswered questions. Attitudinal segmentation research, on the other hand, gives us crucial insights into how people think about a topic, which gives us the power to understand what’s going on between peoples’ ears. There’s…