Pissing Off Your Prospects and Customers with Research
This week it’s just a rant about irritating your customers and prospects by using research! Listen and learn!
I chat with Dr. Sarah McKenzie about whether you should expect your research to validate your ideas.
Sarah and I rant about making sure your agency clients are ready for research.
It’s tempting to want to connect an individual’s responses to their email or other data you have, but there are good reasons not to — and a better way to get their permission to reach out to them.
Engaging partners in your thought leadership research can get you the respondents you need and build new relationships that can get more eyes on your thought leadership content!
How to settle on a topic that will give your thought leadership efforts the most bang for your buck.
Thought leadership research is the diving board. YOU are the diver.