Pissing Off Your Prospects and Customers with Research

There are a lot of things you can do to make sure that your research respondents have a great experience and you’re not throwing roadblocks in their way.

Little mistakes can have a big impact. Make sure you’re properly testing your surveys before fielding them. I have some suggestions about things to check you might not be considering.

Research jargon is intimidating and doesn’t help your audience understand.

Partners can be an incredibly smart way to gain respondents — and a win/win for both of you.