Welcome to Season 2 of Fun with Research!
I have SO MUCH to share with you in Season 2! New research for agency owners, thought leadership insights, and of course answering research questions. And I have a question that may surprise you!

Using research to track how things may be changing with your audience over time can be very valuable, but there are some things you should watch for to make sure your data is representative and helpful.
Buying publicly available research reports can seem like an expedient way to get the information you’re looking for. But there are some things to be aware of.
Many clients wonder how long it will take to get quality custom research done. It depends on a variety of things, but here’s my take.
Today at the BOLO conference for digital marketing agencies, Drew McLellan and I presented the first look at our new study aimed at understanding how clients choose agencies — the attitudes clients hold about agencies, where they believe agencies offer value for their clients, and how clients want their agency relationships to be structured. Agency Buyer…
If you expect your clients to always defer to your expertise, you should rethink that strategy. In 2024, clients are becoming well-versed in marketing. They are staying current on trends and learning marketing software, building strong internal teams, and diligently assessing their marketing needs. They are tuned into agency services, at least on some level,…
Your goal with research shouldn’t be to confirm you’re right — it should be to prove yourself wrong. Thanks to Edison Research VP Tom Webster for inspiring this one.