Welcome to Season 2 of Fun with Research!
I have SO MUCH to share with you in Season 2! New research for agency owners, thought leadership insights, and of course answering research questions. And I have a question that may surprise you!
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Studying an Audience Over Time
Using research to track how things may be changing with your audience over time can be very valuable, but there are some things you should watch for to make sure your data is representative and helpful.
Should I Buy Existing Research?
Buying publicly available research reports can seem like an expedient way to get the information you’re looking for. But there are some things to be aware of.
How Long Does Research Take?
Many clients wonder how long it will take to get quality custom research done. It depends on a variety of things, but here’s my take.
The Bar Is Higher: Agency Clients Are Becoming Better at Marketing
If you expect your clients to always defer to your expertise, you should rethink that strategy. In 2024, clients are becoming well-versed in marketing. They are staying current on trends and learning marketing software, building strong internal teams, and diligently assessing their marketing needs. They are tuned into agency services, at least on some level,…
Prove Yourself Wrong
Your goal with research shouldn’t be to confirm you’re right — it should be to prove yourself wrong. Thanks to Edison Research VP Tom Webster for inspiring this one.