Working with Partners for Survey Responses
Developing partnerships can bring you far more than just respondents to your survey!
Knowing what people do isn’t the same as knowing what they think.
Every researcher I know has gotten this question or comment at some point: “Steve Jobs said research isn’t helpful because people don’t know what they want.” Actually, what Steve said in an interview in 1998 was: “It’s really hard to design products by focus groups. A lot of times, people don’t know what they want…
Sarah and I rant about making sure your agency clients are ready for research.
In some situations, balancing your survey data may be appropriate to ensure you’ve got a representative sample.
Thought leadership research serves you and your audience. It doesn’t need to serve everyone.
In February 2020, I started a weekly video series. Little did I know what was to come.