Working with Partners for Survey Responses
Developing partnerships can bring you far more than just respondents to your survey!
Knowing what people do isn’t the same as knowing what they think.
If you want your research to be statistically reliable — meaning that you can depend on it to accurately represent a particular audience, guide your strategic direction, etc. — you need to have a certain number of respondents. So the simple answer to this question is 400. But of course, that’s not the only…
In this video I share one of my favorite resources for people who are building, reviewing or interpreting survey research – a little book by Amy Pettit called “People Aren’t Robots”.
There are pros and cons for both choices, and you may want to use different approaches for different respondent groups.