Working with Partners for Survey Responses
Developing partnerships can bring you far more than just respondents to your survey!
If you collect information from your customers, you can probably build thought leadership content from data you already have!
Many marketers don’t really think about the difference between data, insight and HELPFUL insight when strategizing research work. And it’s absolutely CRUCIAL when it comes to getting the ROI out of market research. Data are just numbers or text. How many clicks? How many views? What’s an individual’s gender or age? What’s an organization’s revenue…
One of the most common questions I get about research is “How do I find the right people to take my survey? Finding people to take a survey isn’t that hard. But ensuring you have the right respondent group for your survey is incredibly important. It’s common to include customers in your survey, and…
My face tells you my answer in this one.
Net Promoter Score is a very common metric, but do you know how it’s calculated and what it tells you? Learn more in this video!
Research jargon is intimidating and doesn’t help your audience understand.