Working with Partners for Survey Responses
Developing partnerships can bring you far more than just respondents to your survey!
A couple of smart questions from a client spurred this video — what do you want to get out of your research? And what will your respondents get out of participating?
Sarah and I rant about making sure your agency clients are ready for research.
Every researcher I know has gotten this question or comment at some point: “Steve Jobs said research isn’t helpful because people don’t know what they want.” Actually, what Steve said in an interview in 1998 was: “It’s really hard to design products by focus groups. A lot of times, people don’t know what they want…
You may not be considering how your research initiative can bring your whole organization together — but you should!
How to settle on a topic that will give your thought leadership efforts the most bang for your buck.
Many marketers don’t really think about the difference between data, insight and HELPFUL insight when strategizing research work. And it’s absolutely CRUCIAL when it comes to getting the ROI out of market research. Data are just numbers or text. How many clicks? How many views? What’s an individual’s gender or age? What’s an organization’s revenue…