Sarah and I talk about respondent sources and representative samples.
Partners can be an incredibly smart way to gain respondents — and a win/win for both of you.
There’s some confusion. These work together, but aren’t the same thing.
This week it’s just a rant about irritating your customers and prospects by using research! Listen and learn!
If you collect information from your customers, you can probably build thought leadership content from data you already have!
Good research can not only build your thought leadership through the insights it reveals — simply doing it in the first place helps you build your authority with your thought leadership followers.