Two Nerds Talking Research with Wine #6
Sarah and I rant about making sure your agency clients are ready for research.
An important aspect of conducting, interpreting and using research is this idea of context. All research projects have a context — when they were conducted, how they were conducted, who conducted them, who was invited to participate in them, how respondents participated, etc. All of these considerations affect how we should look at the…
Many of our agency clients working on thought leadership research worry that they don’t have a strong niche. Many do — they’re just not thinking about niche the way I think they should.
I bet you can identify 12 topics for thought leadership content from research you’ve done. If you can’t, plan better in your next research project.
Knowing what people do isn’t the same as knowing what they think.
If you have to present data to others, you MUST have this little book. All the ins and outs (and do’s and don’ts) of making your data clear and interesting.
You may not be considering how your research initiative can bring your whole organization together — but you should!