Two Nerds Talking Research with Wine #6
Sarah and I rant about making sure your agency clients are ready for research.
It’s not as easy as just offering everyone a gift card or a chance at an iPad. Incentive strategy can have a big impact on your response rate (and your legal liability)!
There are a variety of ways to group your research respondents to better understand them.
If you have to present data to others, you MUST have this little book. All the ins and outs (and do’s and don’ts) of making your data clear and interesting.
Response counts depend on a variety of factors. Learn how to plan ahead for healthy response levels.
It’s not really about the number of questions — it’s about your needs (and your audience).
Pricing research isn’t easy. Learn a little about how to discuss it with clients you just want you to throw a pricing question or two in your survey.