Two Nerds Talking Research with Wine #6
Sarah and I rant about making sure your agency clients are ready for research.
I chat with Dr. Sarah McKenzie about whether you should expect your research to validate your ideas.
It’s tempting to want to connect an individual’s responses to their email or other data you have, but there are good reasons not to — and a better way to get their permission to reach out to them.
Research jargon is intimidating and doesn’t help your audience understand.
Sharing your research project — during development and after results are in — can reap lots of rewards within your organization. Don’t be stingy!
You don’t have to wait until you can pull off a major new research study to start building your thought leadership with research. Even small, simple approaches can be a great start!