Two Nerds Talking Research with Wine #6
Sarah and I rant about making sure your agency clients are ready for research.
Using research to track how things may be changing with your audience over time can be very valuable, but there are some things you should watch for to make sure your data is representative and helpful.
Knowing what people do isn’t the same as knowing what they think.
Your research can be a powerful force for your organization, if you can just do three things with it.
If you collect information from your customers, you can probably build thought leadership content from data you already have!
Developing partnerships can bring you far more than just respondents to your survey!