Two Nerds Talking Research with Wine #6
Sarah and I rant about making sure your agency clients are ready for research.
Sarah and I talk about respondent sources and representative samples.
It can be hard for people to believe, but lots of folks really do enjoy participating in online surveys and other types of research. For some, it’s just that they enjoy being asked for their opinion. It makes them feel helpful and valued. For others, it’s that they have a genuine interest in giving…
In some situations, balancing your survey data may be appropriate to ensure you’ve got a representative sample.
Your research can be a powerful force for your organization, if you can just do three things with it.
What makes a client a good research candidate for your agency.