Two Nerds Talking Research with Wine #6
Sarah and I rant about making sure your agency clients are ready for research.
Many of our agency clients working on thought leadership research worry that they don’t have a strong niche. Many do — they’re just not thinking about niche the way I think they should.
I have SO MUCH to share with you in Season 2! New research for agency owners, thought leadership insights, and of course answering research questions. And I have a question that may surprise you!
Whether you’re dealing with a decision-maker in your organization or with a client, you’ll likely come across this question. Those who have been working in organizations for some time often have assumptions about their customers and prospects that are firmly entrenched. The “Why bother?” question is one you’ll need to be prepared to answer….
In some situations, balancing your survey data may be appropriate to ensure you’ve got a representative sample.
There are a lot of things you can do to make sure that your research respondents have a great experience and you’re not throwing roadblocks in their way.