Two Nerds Talking Research with Wine #6
Sarah and I rant about making sure your agency clients are ready for research.
 
			 One of the most common questions I get about research is “How do I find the right people to take my survey? Finding people to take a survey isn’t that hard. But ensuring you have the right respondent group for your survey is incredibly important. It’s common to include customers in your survey, and…
 
			Many people who do research with their customers or prospects forget this simple and incredibly valuable step!
You don’t have to wait until you can pull off a major new research study to start building your thought leadership with research. Even small, simple approaches can be a great start!
 
			Research shouldn’t sit on a shelf, neglected and unused. There are definitely ways to avoid this common problem!
 
			 There are a variety of ways to group your research respondents to better understand them.
Good research can not only build your thought leadership through the insights it reveals — simply doing it in the first place helps you build your authority with your thought leadership followers.