Two Nerds Talking Research with Wine #6
Sarah and I rant about making sure your agency clients are ready for research.
Bots are the worst. And if you don’t know how to keep them out AND root them out, your data isn’t going to be reliable. Check out this week’s video to learn more and see a great little resource for help.
Whether you’re dealing with a decision-maker in your organization or with a client, you’ll likely come across this question. Those who have been working in organizations for some time often have assumptions about their customers and prospects that are firmly entrenched. The “Why bother?” question is one you’ll need to be prepared to answer….
If you collect information from your customers, you can probably build thought leadership content from data you already have!
It’s not as easy as it looks, and running your own groups can affect the results.
Response counts depend on a variety of factors. Learn how to plan ahead for healthy response levels.
Sarah and I talk about respondent sources and representative samples.