Two Nerds Talking Research with Wine #6
Sarah and I rant about making sure your agency clients are ready for research.
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Buying publicly available research reports can seem like an expedient way to get the information you’re looking for. But there are some things to be aware of.
Can a Few Respondents Skew My Results?
Often my clients are worried that a few “rogue actors” who are unhappy with the company’s service or simply racing through the survey to get to the incentive are going to torpedo the reliability of the research results. Can this actually happen? You bet! Can you avoid that happening to your data? You bet!…
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If you want your research to be statistically reliable — meaning that you can depend on it to accurately represent a particular audience, guide your strategic direction, etc. — you need to have a certain number of respondents. So the simple answer to this question is 400. But of course, that’s not the only…
Does the Order of Survey Questions Matter?
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