Two Nerds Talking Research with Wine #5
Sarah and I talk about respondent sources and representative samples.
purple flower growing on crack street, soft focus You might think successful agencies have higher revenue and more staff, but our research shows that’s not the case. A successful agency is just as likely to have fewer than 10 employees as it is to have over 100. Three in four respondents have worked in the…
Knowing what people do isn’t the same as knowing what they think.
This episode is the first in a series with my special guest Dr. Sarah McKenzie. Today we’re discussing how to talk about research with people who don’t really understand research.
Net Promoter Score is a very common metric, but do you know how it’s calculated and what it tells you? Learn more in this video!
There are four things I’d like you to think about when you’re organizing your questions for a survey.
This is the introductory episode to Fun with Research! In it, I talk about the purpose of our show. In my work doing research for agencies and their clients, I’ve noticed two common issues with agency folks in regards to incorporating research into their work: A problem of CONFIDENCE While many agency marketers have some…