Two Nerds Talking Research with Wine #5
Sarah and I talk about respondent sources and representative samples.
There’s some confusion. These work together, but aren’t the same thing.
Often my clients are worried that a few “rogue actors” who are unhappy with the company’s service or simply racing through the survey to get to the incentive are going to torpedo the reliability of the research results. Can this actually happen? You bet! Can you avoid that happening to your data? You bet!…
Every researcher I know has gotten this question or comment at some point: “Steve Jobs said research isn’t helpful because people don’t know what they want.” Actually, what Steve said in an interview in 1998 was: “It’s really hard to design products by focus groups. A lot of times, people don’t know what they want…
Pricing research isn’t easy. Learn a little about how to discuss it with clients you just want you to throw a pricing question or two in your survey.
Many people who do research with their customers or prospects forget this simple and incredibly valuable step!
It’s not as easy as it looks, and running your own groups can affect the results.