Two Nerds Talking Research with Wine #5
Sarah and I talk about respondent sources and representative samples.
There are a variety of ways to group your research respondents to better understand them.
Thought leadership research for your agency can deliver much more than just new content. Check out what you can do with a single project!
Whether you’re dealing with a decision-maker in your organization or with a client, you’ll likely come across this question. Those who have been working in organizations for some time often have assumptions about their customers and prospects that are firmly entrenched. The “Why bother?” question is one you’ll need to be prepared to answer….
What makes a client a good research candidate for your agency.
A little insight into the difference between segments and personas. They’re not the same, but they’re both important!