Two Nerds Talking Research with Wine #5
Sarah and I talk about respondent sources and representative samples.
A couple of smart questions from a client spurred this video — what do you want to get out of your research? And what will your respondents get out of participating?
It’s not as easy as just offering everyone a gift card or a chance at an iPad. Incentive strategy can have a big impact on your response rate (and your legal liability)!
Engaging partners in your thought leadership research can get you the respondents you need and build new relationships that can get more eyes on your thought leadership content!
You may not be considering how your research initiative can bring your whole organization together — but you should!
It’s not really about the number of questions — it’s about your needs (and your audience).
Guess what? The research isn’t the thought leadership. It’s what you build on top of the research that demonstrates your expertise.