Two Nerds Talking Research with Wine #5
Sarah and I talk about respondent sources and representative samples.
As exciting as it may be, you shouldn’t just dive right into analyzing your survey responses without doing some data cleaning first. The most common cleaning functions are available within many online survey platforms, and can keep you from including poor quality responses in your analysis.
Many of our agency clients working on thought leadership research worry that they don’t have a strong niche. Many do — they’re just not thinking about niche the way I think they should.
Knowing what people do isn’t the same as knowing what they think.
A little insight into the difference between segments and personas. They’re not the same, but they’re both important!
This week it’s just a rant about irritating your customers and prospects by using research! Listen and learn!