Bots are the worst. And if you don’t know how to keep them out AND root them out, your data isn’t going to be reliable. Check out this week’s video to learn more and see a great little resource for help.
Many of our agency clients working on thought leadership research worry that they don’t have a strong niche. Many do — they’re just not thinking about niche the way I think they should.
It’s tempting to want to connect an individual’s responses to their email or other data you have, but there are good reasons not to — and a better way to get their permission to reach out to them.
Sarah and I rant about making sure your agency clients are ready for research.
In some situations, balancing your survey data may be appropriate to ensure you’ve got a representative sample.
If you collect information from your customers, you can probably build thought leadership content from data you already have!