Two Nerds Talking Research with Wine #5
Sarah and I talk about respondent sources and representative samples.
I have SO MUCH to share with you in Season 2! New research for agency owners, thought leadership insights, and of course answering research questions. And I have a question that may surprise you!
Response counts depend on a variety of factors. Learn how to plan ahead for healthy response levels.
Agencies often think of research as a significant cost, but fail to recognize its ability to generate revenue and ROI as well. Whether conducted for client work or for the agency’s own thought leadership and business development efforts, research can generate ROI in a number of ways — both by generating revenue and by…
If you collect information from your customers, you can probably build thought leadership content from data you already have!
Research shouldn’t sit on a shelf, neglected and unused. There are definitely ways to avoid this common problem!