Two Nerds Talking Research with Wine #5
Sarah and I talk about respondent sources and representative samples.
You might be surprised to know how many of your survey respondents are going to participate using a mobile device — often a smartphone. That small screen requires more than just shrinking the font! In this video I share some considerations for mobile survey respondents.
Many people who do research with their customers or prospects forget this simple and incredibly valuable step!
There’s some confusion. These work together, but aren’t the same thing.
Clients sometimes avoid market research because they’re afraid it will “box them in” when it comes to decision-making. Nope. Research is a flare, not a cage.
I chat with Dr. Sarah McKenzie about whether you should expect your research to validate your ideas.
You may not be considering how your research initiative can bring your whole organization together — but you should!