Two Nerds Talking Research with Wine #5
Sarah and I talk about respondent sources and representative samples.
There are a lot of things you can do to make sure that your research respondents have a great experience and you’re not throwing roadblocks in their way.
You might be surprised to know how many of your survey respondents are going to participate using a mobile device — often a smartphone. That small screen requires more than just shrinking the font! In this video I share some considerations for mobile survey respondents.
Thought leadership research is the diving board. YOU are the diver.
Your goal with research shouldn’t be to confirm you’re right — it should be to prove yourself wrong. Thanks to Edison Research VP Tom Webster for inspiring this one.
Many of our agency clients working on thought leadership research worry that they don’t have a strong niche. Many do — they’re just not thinking about niche the way I think they should.
As exciting as it may be, you shouldn’t just dive right into analyzing your survey responses without doing some data cleaning first. The most common cleaning functions are available within many online survey platforms, and can keep you from including poor quality responses in your analysis.