If you’re going to go to the effort of conducting thought leadership research, don’t let it be a one and done content initiative! You can do more with it.
I chat with Dr. Sarah McKenzie about whether you should expect your research to validate your ideas.
Sharing your research project — during development and after results are in — can reap lots of rewards within your organization. Don’t be stingy!
Using research to track how things may be changing with your audience over time can be very valuable, but there are some things you should watch for to make sure your data is representative and helpful.
This episode is the first in a series with my special guest Dr. Sarah McKenzie. Today we’re discussing how to talk about research with people who don’t really understand research.
How many respondents you really need.