Two Nerds Talking Research with Wine #5
Sarah and I talk about respondent sources and representative samples.
A little insight into the difference between segments and personas. They’re not the same, but they’re both important!
purple flower growing on crack street, soft focus You might think successful agencies have higher revenue and more staff, but our research shows that’s not the case. A successful agency is just as likely to have fewer than 10 employees as it is to have over 100. Three in four respondents have worked in the…
An important aspect of conducting, interpreting and using research is this idea of context. All research projects have a context — when they were conducted, how they were conducted, who conducted them, who was invited to participate in them, how respondents participated, etc. All of these considerations affect how we should look at the…
Many marketers don’t really think about the difference between data, insight and HELPFUL insight when strategizing research work. And it’s absolutely CRUCIAL when it comes to getting the ROI out of market research. Data are just numbers or text. How many clicks? How many views? What’s an individual’s gender or age? What’s an organization’s revenue…
Research can be a wonderful way to establish your organization as an expert on an audience, a geography or an industry.
Guess what? The research isn’t the thought leadership. It’s what you build on top of the research that demonstrates your expertise.