Two Nerds Talking Research with Wine #5

Many of our agency clients working on thought leadership research worry that they don’t have a strong niche. Many do — they’re just not thinking about niche the way I think they should.

In this video I share one of my favorite resources for people who are building, reviewing or interpreting survey research – a little book by Amy Pettit called “People Aren’t Robots”.

Thought leadership research serves you and your audience. It doesn’t need to serve everyone.

If you’re going to go to the effort of conducting thought leadership research, don’t let it be a one and done content initiative! You can do more with it.