Two Nerds Talking Research with Wine #5

If you have to present data to others, you MUST have this little book. All the ins and outs (and do’s and don’ts) of making your data clear and interesting.

Pricing research isn’t easy. Learn a little about how to discuss it with clients you just want you to throw a pricing question or two in your survey.

It’s not as easy as it looks, and running your own groups can affect the results.

Don’t create research to tell you “That”. Create research to tell you “If”.