Pissing Off Your Prospects and Customers with Research
This week it’s just a rant about irritating your customers and prospects by using research! Listen and learn!
Similar Posts
Fricken’ Likerts
Likert scales are a very common tool in survey research. But there are specific things you need to consider when setting them up. The first is BALANCE. Likert scales need to have the same number of options on either side of the neutral point. The second is LENGTH. While scales with more response options…
Data vs. Insight vs. Helpful Insight
Many marketers don’t really think about the difference between data, insight and HELPFUL insight when strategizing research work. And it’s absolutely CRUCIAL when it comes to getting the ROI out of market research. Data are just numbers or text. How many clicks? How many views? What’s an individual’s gender or age? What’s an organization’s revenue…
How Long Does Research Take?
Many clients wonder how long it will take to get quality custom research done. It depends on a variety of things, but here’s my take.