Pissing Off Your Prospects and Customers with Research
This week it’s just a rant about irritating your customers and prospects by using research! Listen and learn!
You may not be considering how your research initiative can bring your whole organization together — but you should!
There’s some confusion. These work together, but aren’t the same thing.
If you have to present data to others, you MUST have this little book. All the ins and outs (and do’s and don’ts) of making your data clear and interesting.
Response counts depend on a variety of factors. Learn how to plan ahead for healthy response levels.
Thought leadership research serves you and your audience. It doesn’t need to serve everyone.
It’s not as easy as just offering everyone a gift card or a chance at an iPad. Incentive strategy can have a big impact on your response rate (and your legal liability)!