Two Nerds Talking Research with Wine #1
This episode is the first in a series with my special guest Dr. Sarah McKenzie. Today we’re discussing how to talk about research with people who don’t really understand research.
Likert scales are a very common tool in survey research. But there are specific things you need to consider when setting them up. The first is BALANCE. Likert scales need to have the same number of options on either side of the neutral point. The second is LENGTH. While scales with more response options…
My face tells you my answer in this one.
If you’re going to go to the effort of conducting thought leadership research, don’t let it be a one and done content initiative! You can do more with it.
Many clients wonder how long it will take to get quality custom research done. It depends on a variety of things, but here’s my take.
A couple of smart questions from a client spurred this video — what do you want to get out of your research? And what will your respondents get out of participating?
In February 2020, I started a weekly video series. Little did I know what was to come.