Two Nerds Talking Research with Wine #1
This episode is the first in a series with my special guest Dr. Sarah McKenzie. Today we’re discussing how to talk about research with people who don’t really understand research.
Oh no! Your research showed you something that goes against what you previously thought. You can still make great thought leadership content from those insights.
As exciting as it may be, you shouldn’t just dive right into analyzing your survey responses without doing some data cleaning first. The most common cleaning functions are available within many online survey platforms, and can keep you from including poor quality responses in your analysis.
How many respondents you really need.
Your goal with research shouldn’t be to confirm you’re right — it should be to prove yourself wrong. Thanks to Edison Research VP Tom Webster for inspiring this one.
Developing partnerships can bring you far more than just respondents to your survey!
Partners can be an incredibly smart way to gain respondents — and a win/win for both of you.