Two Nerds Talking Research with Wine #1
This episode is the first in a series with my special guest Dr. Sarah McKenzie. Today we’re discussing how to talk about research with people who don’t really understand research.
A couple of smart questions from a client spurred this video — what do you want to get out of your research? And what will your respondents get out of participating?
If you’re going to go to the effort of conducting thought leadership research, don’t let it be a one and done content initiative! You can do more with it.
It’s not as easy as just offering everyone a gift card or a chance at an iPad. Incentive strategy can have a big impact on your response rate (and your legal liability)!
Sarah and I talk about respondent sources and representative samples.
If you collect information from your customers, you can probably build thought leadership content from data you already have!
Research jargon is intimidating and doesn’t help your audience understand.