Studying an Audience Over Time
Using research to track how things may be changing with your audience over time can be very valuable, but there are some things you should watch for to make sure your data is representative and helpful.
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purple flower growing on crack street, soft focus You might think successful agencies have higher revenue and more staff, but our research shows that’s not the case. A successful agency is just as likely to have fewer than 10 employees as it is to have over 100. Three in four respondents have worked in the…
How Long Does Research Take?
Many clients wonder how long it will take to get quality custom research done. It depends on a variety of things, but here’s my take.
Fricken’ Likerts
Likert scales are a very common tool in survey research. But there are specific things you need to consider when setting them up. The first is BALANCE. Likert scales need to have the same number of options on either side of the neutral point. The second is LENGTH. While scales with more response options…
