Studying an Audience Over Time
Using research to track how things may be changing with your audience over time can be very valuable, but there are some things you should watch for to make sure your data is representative and helpful.
There are a variety of ways to group your research respondents to better understand them.
Developing partnerships can bring you far more than just respondents to your survey!
Clients sometimes avoid market research because they’re afraid it will “box them in” when it comes to decision-making. Nope. Research is a flare, not a cage.
In some situations, balancing your survey data may be appropriate to ensure you’ve got a representative sample.
A little insight into the difference between segments and personas. They’re not the same, but they’re both important!