Studying an Audience Over Time
Using research to track how things may be changing with your audience over time can be very valuable, but there are some things you should watch for to make sure your data is representative and helpful.
Many people who do research with their customers or prospects forget this simple and incredibly valuable step!
My face tells you my answer in this one.
Your research can be a powerful force for your organization, if you can just do three things with it.
Knowing what people do isn’t the same as knowing what they think.
I bet you can identify 12 topics for thought leadership content from research you’ve done. If you can’t, plan better in your next research project.
Don’t create research to tell you “That”. Create research to tell you “If”.