Studying an Audience Over Time
Using research to track how things may be changing with your audience over time can be very valuable, but there are some things you should watch for to make sure your data is representative and helpful.
There are pros and cons for both choices, and you may want to use different approaches for different respondent groups.
Many people who do research with their customers or prospects forget this simple and incredibly valuable step!
Good research can not only build your thought leadership through the insights it reveals — simply doing it in the first place helps you build your authority with your thought leadership followers.
How many respondents you really need.
I chat with Dr. Sarah McKenzie about whether you should expect your research to validate your ideas.
What makes a client a good research candidate for your agency.