Segments vs. Personas
A little insight into the difference between segments and personas. They’re not the same, but they’re both important!
Developing partnerships can bring you far more than just respondents to your survey!
What makes a client a good research candidate for your agency.
A couple of smart questions from a client spurred this video — what do you want to get out of your research? And what will your respondents get out of participating?
How to settle on a topic that will give your thought leadership efforts the most bang for your buck.
If you collect information from your customers, you can probably build thought leadership content from data you already have!