Segments vs. Personas
A little insight into the difference between segments and personas. They’re not the same, but they’re both important!
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Working with Partners for Survey Responses
Developing partnerships can bring you far more than just respondents to your survey!
What’s In It For Me?
A couple of smart questions from a client spurred this video — what do you want to get out of your research? And what will your respondents get out of participating?
