Segments vs. Personas
A little insight into the difference between segments and personas. They’re not the same, but they’re both important!
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There are four things I’d like you to think about when you’re organizing your questions for a survey.
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Likert scales are a very common tool in survey research. But there are specific things you need to consider when setting them up. The first is BALANCE. Likert scales need to have the same number of options on either side of the neutral point. The second is LENGTH. While scales with more response options…
