Segments vs. Personas
A little insight into the difference between segments and personas. They’re not the same, but they’re both important!
Clients often ask “How long will these results be good for?” Essentially, that often means “How often should I repeat this for accurate results?” That’s the question I tackle in this video, with some things for you to consider.
Research jargon is intimidating and doesn’t help your audience understand.
It’s tempting to want to connect an individual’s responses to their email or other data you have, but there are good reasons not to — and a better way to get their permission to reach out to them.
Sarah and I rant about making sure your agency clients are ready for research.
In February 2020, I started a weekly video series. Little did I know what was to come.
Agencies often think of research as a significant cost, but fail to recognize its ability to generate revenue and ROI as well. Whether conducted for client work or for the agency’s own thought leadership and business development efforts, research can generate ROI in a number of ways — both by generating revenue and by…