Segments vs. Personas

 One of the most productive things you can do for your organization is to develop your own, opted-in group of volunteers to participate in ongoing research and discussions. Your proprietary research panel (or “Insiders” or “Advisory Panel” or whatever you want to call it) can serve a variety of valuable roles: They can reduce…

Buying publicly available research reports can seem like an expedient way to get the information you’re looking for. But there are some things to be aware of.

Research can be a wonderful way to establish your organization as an expert on an audience, a geography or an industry.

You may not be considering how your research initiative can bring your whole organization together — but you should!