Sample Balancing
In some situations, balancing your survey data may be appropriate to ensure you’ve got a representative sample.
Five Gerbera flowers in a crystal flower pot in row isolated While demographic research is valuable, it leaves a lot of unanswered questions. Attitudinal segmentation research, on the other hand, gives us crucial insights into how people think about a topic, which gives us the power to understand what’s going on between peoples’ ears. There’s…
If you’re going to go to the effort of conducting thought leadership research, don’t let it be a one and done content initiative! You can do more with it.
Don’t create research to tell you “That”. Create research to tell you “If”.
Thought leadership research is the diving board. YOU are the diver.
There are four things I’d like you to think about when you’re organizing your questions for a survey.
This is the introductory episode to Fun with Research! In it, I talk about the purpose of our show. In my work doing research for agencies and their clients, I’ve noticed two common issues with agency folks in regards to incorporating research into their work: A problem of CONFIDENCE While many agency marketers have some…