Sample Balancing
In some situations, balancing your survey data may be appropriate to ensure you’ve got a representative sample.
Sharing your research project — during development and after results are in — can reap lots of rewards within your organization. Don’t be stingy!
My face tells you my answer in this one.
Good research can not only build your thought leadership through the insights it reveals — simply doing it in the first place helps you build your authority with your thought leadership followers.
In February 2020, I started a weekly video series. Little did I know what was to come.
There are pros and cons for both choices, and you may want to use different approaches for different respondent groups.
A little insight into the difference between segments and personas. They’re not the same, but they’re both important!