Sample Balancing
In some situations, balancing your survey data may be appropriate to ensure you’ve got a representative sample.
I have SO MUCH to share with you in Season 2! New research for agency owners, thought leadership insights, and of course answering research questions. And I have a question that may surprise you!
Clients sometimes avoid market research because they’re afraid it will “box them in” when it comes to decision-making. Nope. Research is a flare, not a cage.
Often my clients are worried that a few “rogue actors” who are unhappy with the company’s service or simply racing through the survey to get to the incentive are going to torpedo the reliability of the research results. Can this actually happen? You bet! Can you avoid that happening to your data? You bet!…
Sarah and I rant about making sure your agency clients are ready for research.
You may not be considering how your research initiative can bring your whole organization together — but you should!
It’s not really about the number of questions — it’s about your needs (and your audience).