Sample Balancing
In some situations, balancing your survey data may be appropriate to ensure you’ve got a representative sample.
It’s not as easy as it looks, and running your own groups can affect the results.
How many respondents you really need.
Thought leadership is all about getting the right people to tune in to your content. Research can be a very effective tool to do that, if you plan properly.
It can be hard for people to believe, but lots of folks really do enjoy participating in online surveys and other types of research. For some, it’s just that they enjoy being asked for their opinion. It makes them feel helpful and valued. For others, it’s that they have a genuine interest in giving…
Knowing what people do isn’t the same as knowing what they think.
Sarah and I talk about respondent sources and representative samples.