Sample Balancing
In some situations, balancing your survey data may be appropriate to ensure you’ve got a representative sample.
In February 2020, I started a weekly video series. Little did I know what was to come.
Sarah and I rant about making sure your agency clients are ready for research.
Guess what? The research isn’t the thought leadership. It’s what you build on top of the research that demonstrates your expertise.
One of the most productive things you can do for your organization is to develop your own, opted-in group of volunteers to participate in ongoing research and discussions. Your proprietary research panel (or “Insiders” or “Advisory Panel” or whatever you want to call it) can serve a variety of valuable roles: They can reduce…
Sharing your research project — during development and after results are in — can reap lots of rewards within your organization. Don’t be stingy!