Research Won’t Make You Do Anything
Clients sometimes avoid market research because they’re afraid it will “box them in” when it comes to decision-making. Nope. Research is a flare, not a cage.
Similar Posts
Studying an Audience Over Time
Using research to track how things may be changing with your audience over time can be very valuable, but there are some things you should watch for to make sure your data is representative and helpful.
How Should We Be Segmenting Our Audiences in Research?
There are a variety of ways to group your research respondents to better understand them.
How Often Should You Repeat Research?
Clients often ask “How long will these results be good for?” Essentially, that often means “How often should I repeat this for accurate results?” That’s the question I tackle in this video, with some things for you to consider.
Working with Partners for Survey Responses
Developing partnerships can bring you far more than just respondents to your survey!
Welcome to Fun with Research!
This is the introductory episode to Fun with Research! In it, I talk about the purpose of our show. In my work doing research for agencies and their clients, I’ve noticed two common issues with agency folks in regards to incorporating research into their work: A problem of CONFIDENCE While many agency marketers have some…