Research Won’t Make You Do Anything
Clients sometimes avoid market research because they’re afraid it will “box them in” when it comes to decision-making. Nope. Research is a flare, not a cage.
It’s not really about the number of questions — it’s about your needs (and your audience).
Don’t create research to tell you “That”. Create research to tell you “If”.
What makes a client a good research candidate for your agency.
You may not be considering how your research initiative can bring your whole organization together — but you should!
Buying publicly available research reports can seem like an expedient way to get the information you’re looking for. But there are some things to be aware of.