Research Won’t Make You Do Anything
Clients sometimes avoid market research because they’re afraid it will “box them in” when it comes to decision-making. Nope. Research is a flare, not a cage.
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Thought leadership research serves you and your audience. It doesn’t need to serve everyone.
Two Nerds Talking Research with Wine #4
What makes a client a good research candidate for your agency.
Branded or Unbranded Surveys?
There are pros and cons for both choices, and you may want to use different approaches for different respondent groups.
I Bet You Have A Niche
Many of our agency clients working on thought leadership research worry that they don’t have a strong niche. Many do — they’re just not thinking about niche the way I think they should.
Two Nerds Talking Research with Wine #6
Sarah and I rant about making sure your agency clients are ready for research.
12 Topic Challenge
I bet you can identify 12 topics for thought leadership content from research you’ve done. If you can’t, plan better in your next research project.