Please PLEASE Test Your Surveys!

In February 2020, I started a weekly video series. Little did I know what was to come.

There are a lot of things you can do to make sure that your research respondents have a great experience and you’re not throwing roadblocks in their way.

There are pros and cons for both choices, and you may want to use different approaches for different respondent groups.

Have you been asked to rustle up some quick research on spec for a prospect? There’s a better way to provide valuable insights for the pitch, help your existing clients AND build your agency new business funnel.

Research jargon is intimidating and doesn’t help your audience understand.