Please PLEASE Test Your Surveys!
Little mistakes can have a big impact. Make sure you’re properly testing your surveys before fielding them. I have some suggestions about things to check you might not be considering.
How to settle on a topic that will give your thought leadership efforts the most bang for your buck.
A little insight into the difference between segments and personas. They’re not the same, but they’re both important!
There are pros and cons for both choices, and you may want to use different approaches for different respondent groups.
You may not be considering how your research initiative can bring your whole organization together — but you should!
In some situations, balancing your survey data may be appropriate to ensure you’ve got a representative sample.
There’s some confusion. These work together, but aren’t the same thing.