Please PLEASE Test Your Surveys!
Little mistakes can have a big impact. Make sure you’re properly testing your surveys before fielding them. I have some suggestions about things to check you might not be considering.
Your goal with research shouldn’t be to confirm you’re right — it should be to prove yourself wrong. Thanks to Edison Research VP Tom Webster for inspiring this one.
My face tells you my answer in this one.
In some situations, balancing your survey data may be appropriate to ensure you’ve got a representative sample.
Sharing your research project — during development and after results are in — can reap lots of rewards within your organization. Don’t be stingy!