Pissing Off Your Prospects and Customers with Research
This week it’s just a rant about irritating your customers and prospects by using research! Listen and learn!
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Consider Your Mobile Respondents
You might be surprised to know how many of your survey respondents are going to participate using a mobile device — often a smartphone. That small screen requires more than just shrinking the font! In this video I share some considerations for mobile survey respondents.
Prove Yourself Wrong
Your goal with research shouldn’t be to confirm you’re right — it should be to prove yourself wrong. Thanks to Edison Research VP Tom Webster for inspiring this one.
Should I Buy a List of Respondents for my Survey?
My face tells you my answer in this one.
Can Research Generate ROI for Agencies?
Agencies often think of research as a significant cost, but fail to recognize its ability to generate revenue and ROI as well. Whether conducted for client work or for the agency’s own thought leadership and business development efforts, research can generate ROI in a number of ways — both by generating revenue and by…
