Pissing Off Your Prospects and Customers with Research

Sarah and I talk about respondent sources and representative samples.

Sharing your research project — during development and after results are in — can reap lots of rewards within your organization. Don’t be stingy!

Partners can be an incredibly smart way to gain respondents — and a win/win for both of you.

Thought leadership is all about getting the right people to tune in to your content. Research can be a very effective tool to do that, if you plan properly.

Guess what? The research isn’t the thought leadership. It’s what you build on top of the research that demonstrates your expertise.