Pissing Off Your Prospects and Customers with Research
This week it’s just a rant about irritating your customers and prospects by using research! Listen and learn!
I chat with Dr. Sarah McKenzie about whether you should expect your research to validate your ideas.
Research shouldn’t sit on a shelf, neglected and unused. There are definitely ways to avoid this common problem!
If you’re going to go to the effort of conducting thought leadership research, don’t let it be a one and done content initiative! You can do more with it.
If you have to present data to others, you MUST have this little book. All the ins and outs (and do’s and don’ts) of making your data clear and interesting.
You may not be considering how your research initiative can bring your whole organization together — but you should!
There are four things I’d like you to think about when you’re organizing your questions for a survey.