Pissing Off Your Prospects and Customers with Research
This week it’s just a rant about irritating your customers and prospects by using research! Listen and learn!
Many people who do research with their customers or prospects forget this simple and incredibly valuable step!
Knowing what people do isn’t the same as knowing what they think.
Agencies often think of research as a significant cost, but fail to recognize its ability to generate revenue and ROI as well. Whether conducted for client work or for the agency’s own thought leadership and business development efforts, research can generate ROI in a number of ways — both by generating revenue and by…
Many clients wonder how long it will take to get quality custom research done. It depends on a variety of things, but here’s my take.
Pricing research isn’t easy. Learn a little about how to discuss it with clients you just want you to throw a pricing question or two in your survey.
Don’t create research to tell you “That”. Create research to tell you “If”.