Pissing Off Your Prospects and Customers with Research

Don’t create research to tell you “That”. Create research to tell you “If”.

I bet you can identify 12 topics for thought leadership content from research you’ve done. If you can’t, plan better in your next research project.

Pricing research isn’t easy. Learn a little about how to discuss it with clients you just want you to throw a pricing question or two in your survey.

How to settle on a topic that will give your thought leadership efforts the most bang for your buck.

There’s some confusion. These work together, but aren’t the same thing.