Pissing Off Your Prospects and Customers with Research

This episode is the first in a series with my special guest Dr. Sarah McKenzie. Today we’re discussing how to talk about research with people who don’t really understand research.

If you collect information from your customers, you can probably build thought leadership content from data you already have!

Many of our agency clients working on thought leadership research worry that they don’t have a strong niche. Many do — they’re just not thinking about niche the way I think they should.