Pissing Off Your Prospects and Customers with Research
This week it’s just a rant about irritating your customers and prospects by using research! Listen and learn!
A little insight into the difference between segments and personas. They’re not the same, but they’re both important!
Agencies often think of research as a significant cost, but fail to recognize its ability to generate revenue and ROI as well. Whether conducted for client work or for the agency’s own thought leadership and business development efforts, research can generate ROI in a number of ways — both by generating revenue and by…
In February 2020, I started a weekly video series. Little did I know what was to come.
There are four things I’d like you to think about when you’re organizing your questions for a survey.
Your research can be a powerful force for your organization, if you can just do three things with it.