No, You Shouldn’t Run Your Own Focus Groups

My face tells you my answer in this one.

 An important aspect of conducting, interpreting and using research is this idea of context. All research projects have a context — when they were conducted, how they were conducted, who conducted them, who was invited to participate in them, how respondents participated, etc. All of these considerations affect how we should look at the…

Many people who do research with their customers or prospects forget this simple and incredibly valuable step!

You may not be considering how your research initiative can bring your whole organization together — but you should!