No, You Shouldn’t Run Your Own Focus Groups
It’s not as easy as it looks, and running your own groups can affect the results.
Research can be a wonderful way to establish your organization as an expert on an audience, a geography or an industry.
There are four things I’d like you to think about when you’re organizing your questions for a survey.
Five Gerbera flowers in a crystal flower pot in row isolated While demographic research is valuable, it leaves a lot of unanswered questions. Attitudinal segmentation research, on the other hand, gives us crucial insights into how people think about a topic, which gives us the power to understand what’s going on between peoples’ ears. There’s…
Thought leadership is all about getting the right people to tune in to your content. Research can be a very effective tool to do that, if you plan properly.
In this video I share one of my favorite resources for people who are building, reviewing or interpreting survey research – a little book by Amy Pettit called “People Aren’t Robots”.
Research jargon is intimidating and doesn’t help your audience understand.