FWR

No, You Shouldn’t Run Your Own Focus Groups

BySusan November 20, 2020May 20, 2022

It’s not as easy as it looks, and running your own groups can affect the results.

FWR

Fricken’ Likerts

Likert scales are a very common tool in survey research. But there are specific things you need to consider when setting them up. The first is BALANCE. Likert scales need to have the same number of options on either side of the neutral point. The second is LENGTH. While scales with more response options…

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Sample Balancing

In some situations, balancing your survey data may be appropriate to ensure you’ve got a representative sample.

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FWR

Getting Attention With Your Thought Leadership

Thought leadership is all about getting the right people to tune in to your content. Research can be a very effective tool to do that, if you plan properly.

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What If Your Research Doesn’t Prove You Right?

Oh no! Your research showed you something that goes against what you previously thought. You can still make great thought leadership content from those insights.

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Should My Survey Be Anonymous?

It’s tempting to want to connect an individual’s responses to their email or other data you have, but there are good reasons not to — and a better way to get their permission to reach out to them.

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I Bet You Have A Niche

Many of our agency clients working on thought leadership research worry that they don’t have a strong niche. Many do — they’re just not thinking about niche the way I think they should.

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