No, You Shouldn’t Run Your Own Focus Groups
It’s not as easy as it looks, and running your own groups can affect the results.
A little insight into the difference between segments and personas. They’re not the same, but they’re both important!
Don’t create research to tell you “That”. Create research to tell you “If”.
Thought leadership research serves you and your audience. It doesn’t need to serve everyone.
It’s not as easy as just offering everyone a gift card or a chance at an iPad. Incentive strategy can have a big impact on your response rate (and your legal liability)!
Pricing research isn’t easy. Learn a little about how to discuss it with clients you just want you to throw a pricing question or two in your survey.
This week it’s just a rant about irritating your customers and prospects by using research! Listen and learn!