No, You Shouldn’t Run Your Own Focus Groups

 Net Promoter Score is a very common metric, but do you know how it’s calculated and what it tells you? Learn more in this video!

 If you want your research to be statistically reliable — meaning that you can depend on it to accurately represent a particular audience, guide your strategic direction, etc. — you need to have a certain number of respondents. So the simple answer to this question is 400. But of course, that’s not the only…