How to Talk to Clients About Pricing Research
Pricing research isn’t easy. Learn a little about how to discuss it with clients you just want you to throw a pricing question or two in your survey.
A little insight into the difference between segments and personas. They’re not the same, but they’re both important!
Research shouldn’t sit on a shelf, neglected and unused. There are definitely ways to avoid this common problem!
Bots are the worst. And if you don’t know how to keep them out AND root them out, your data isn’t going to be reliable. Check out this week’s video to learn more and see a great little resource for help.
There are four things I’d like you to think about when you’re organizing your questions for a survey.
Your goal with research shouldn’t be to confirm you’re right — it should be to prove yourself wrong. Thanks to Edison Research VP Tom Webster for inspiring this one.
Net Promoter Score is a very common metric, but do you know how it’s calculated and what it tells you? Learn more in this video!