How to Talk to Clients About Pricing Research
Pricing research isn’t easy. Learn a little about how to discuss it with clients you just want you to throw a pricing question or two in your survey.
Research jargon is intimidating and doesn’t help your audience understand.
If you want your research to be statistically reliable — meaning that you can depend on it to accurately represent a particular audience, guide your strategic direction, etc. — you need to have a certain number of respondents. So the simple answer to this question is 400. But of course, that’s not the only…
Knowing what people do isn’t the same as knowing what they think.
Net Promoter Score is a very common metric, but do you know how it’s calculated and what it tells you? Learn more in this video!
This week it’s just a rant about irritating your customers and prospects by using research! Listen and learn!
If you collect information from your customers, you can probably build thought leadership content from data you already have!