How to Talk to Clients About Pricing Research
Pricing research isn’t easy. Learn a little about how to discuss it with clients you just want you to throw a pricing question or two in your survey.
I bet you can identify 12 topics for thought leadership content from research you’ve done. If you can’t, plan better in your next research project.
If you collect information from your customers, you can probably build thought leadership content from data you already have!
A little insight into the difference between segments and personas. They’re not the same, but they’re both important!
Buying publicly available research reports can seem like an expedient way to get the information you’re looking for. But there are some things to be aware of.
You may not be considering how your research initiative can bring your whole organization together — but you should!
As exciting as it may be, you shouldn’t just dive right into analyzing your survey responses without doing some data cleaning first. The most common cleaning functions are available within many online survey platforms, and can keep you from including poor quality responses in your analysis.