How to Talk to Clients About Pricing Research
Pricing research isn’t easy. Learn a little about how to discuss it with clients you just want you to throw a pricing question or two in your survey.
Have you been asked to rustle up some quick research on spec for a prospect? There’s a better way to provide valuable insights for the pitch, help your existing clients AND build your agency new business funnel.
Research shouldn’t sit on a shelf, neglected and unused. There are definitely ways to avoid this common problem!
Whether you’re dealing with a decision-maker in your organization or with a client, you’ll likely come across this question. Those who have been working in organizations for some time often have assumptions about their customers and prospects that are firmly entrenched. The “Why bother?” question is one you’ll need to be prepared to answer….
Many clients wonder how long it will take to get quality custom research done. It depends on a variety of things, but here’s my take.
One of the most common questions I get about research is “How do I find the right people to take my survey? Finding people to take a survey isn’t that hard. But ensuring you have the right respondent group for your survey is incredibly important. It’s common to include customers in your survey, and…