How to Talk to Clients About Pricing Research
Pricing research isn’t easy. Learn a little about how to discuss it with clients you just want you to throw a pricing question or two in your survey.
Developing partnerships can bring you far more than just respondents to your survey!
You don’t have to wait until you can pull off a major new research study to start building your thought leadership with research. Even small, simple approaches can be a great start!
One of the most productive things you can do for your organization is to develop your own, opted-in group of volunteers to participate in ongoing research and discussions. Your proprietary research panel (or “Insiders” or “Advisory Panel” or whatever you want to call it) can serve a variety of valuable roles: They can reduce…
Thought leadership research is the diving board. YOU are the diver.
Research shouldn’t sit on a shelf, neglected and unused. There are definitely ways to avoid this common problem!
In some situations, balancing your survey data may be appropriate to ensure you’ve got a representative sample.