How to Talk to Clients About Pricing Research
Pricing research isn’t easy. Learn a little about how to discuss it with clients you just want you to throw a pricing question or two in your survey.
Net Promoter Score is a very common metric, but do you know how it’s calculated and what it tells you? Learn more in this video!
Research can be a wonderful way to establish your organization as an expert on an audience, a geography or an industry.
Often my clients are worried that a few “rogue actors” who are unhappy with the company’s service or simply racing through the survey to get to the incentive are going to torpedo the reliability of the research results. Can this actually happen? You bet! Can you avoid that happening to your data? You bet!…
How many respondents you really need.
Five Gerbera flowers in a crystal flower pot in row isolated While demographic research is valuable, it leaves a lot of unanswered questions. Attitudinal segmentation research, on the other hand, gives us crucial insights into how people think about a topic, which gives us the power to understand what’s going on between peoples’ ears. There’s…
An important aspect of conducting, interpreting and using research is this idea of context. All research projects have a context — when they were conducted, how they were conducted, who conducted them, who was invited to participate in them, how respondents participated, etc. All of these considerations affect how we should look at the…