How to Talk to Clients About Pricing Research
Pricing research isn’t easy. Learn a little about how to discuss it with clients you just want you to throw a pricing question or two in your survey.
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Often my clients are worried that a few “rogue actors” who are unhappy with the company’s service or simply racing through the survey to get to the incentive are going to torpedo the reliability of the research results. Can this actually happen? You bet! Can you avoid that happening to your data? You bet!…
Pissing Off Your Prospects and Customers with Research
This week it’s just a rant about irritating your customers and prospects by using research! Listen and learn!
Should I Buy Existing Research?
Buying publicly available research reports can seem like an expedient way to get the information you’re looking for. But there are some things to be aware of.
