How to Talk to Clients About Pricing Research

This episode is the first in a series with my special guest Dr. Sarah McKenzie. Today we’re discussing how to talk about research with people who don’t really understand research.

What makes a client a good research candidate for your agency.

If you have to present data to others, you MUST have this little book. All the ins and outs (and do’s and don’ts) of making your data clear and interesting.

Thought leadership research is the diving board. YOU are the diver.