How Many Questions Can I Put In My Survey?
It’s not really about the number of questions — it’s about your needs (and your audience).
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Should My Survey Be Anonymous?
It’s tempting to want to connect an individual’s responses to their email or other data you have, but there are good reasons not to — and a better way to get their permission to reach out to them.
What Steve Jobs Didn’t Say about Research
Every researcher I know has gotten this question or comment at some point: “Steve Jobs said research isn’t helpful because people don’t know what they want.” Actually, what Steve said in an interview in 1998 was: “It’s really hard to design products by focus groups. A lot of times, people don’t know what they want…
Avoiding Dusty Binder Syndrome
Research shouldn’t sit on a shelf, neglected and unused. There are definitely ways to avoid this common problem!
