How Many Questions Can I Put In My Survey?
It’s not really about the number of questions — it’s about your needs (and your audience).
There are a lot of things you can do to make sure that your research respondents have a great experience and you’re not throwing roadblocks in their way.
Sarah and I rant about making sure your agency clients are ready for research.
One of the most productive things you can do for your organization is to develop your own, opted-in group of volunteers to participate in ongoing research and discussions. Your proprietary research panel (or “Insiders” or “Advisory Panel” or whatever you want to call it) can serve a variety of valuable roles: They can reduce…
Guess what? The research isn’t the thought leadership. It’s what you build on top of the research that demonstrates your expertise.
Research jargon is intimidating and doesn’t help your audience understand.