How Many Questions Can I Put In My Survey?
It’s not really about the number of questions — it’s about your needs (and your audience).
In February 2020, I started a weekly video series. Little did I know what was to come.
Agencies often think of research as a significant cost, but fail to recognize its ability to generate revenue and ROI as well. Whether conducted for client work or for the agency’s own thought leadership and business development efforts, research can generate ROI in a number of ways — both by generating revenue and by…
What makes a client a good research candidate for your agency.
Developing partnerships can bring you far more than just respondents to your survey!
There are pros and cons for both choices, and you may want to use different approaches for different respondent groups.