How Many Questions Can I Put In My Survey?
It’s not really about the number of questions — it’s about your needs (and your audience).
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Building Thought Leadership With Research
Research can be a wonderful way to establish your organization as an expert on an audience, a geography or an industry.
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A couple of smart questions from a client spurred this video — what do you want to get out of your research? And what will your respondents get out of participating?
Data vs. Insight vs. Helpful Insight
Many marketers don’t really think about the difference between data, insight and HELPFUL insight when strategizing research work. And it’s absolutely CRUCIAL when it comes to getting the ROI out of market research. Data are just numbers or text. How many clicks? How many views? What’s an individual’s gender or age? What’s an organization’s revenue…
How Thought Leaders and Loyalty Builders Cultivate Resilience
purple flower growing on crack street, soft focus You might think successful agencies have higher revenue and more staff, but our research shows that’s not the case. A successful agency is just as likely to have fewer than 10 employees as it is to have over 100. Three in four respondents have worked in the…