How Many Questions Can I Put In My Survey?
It’s not really about the number of questions — it’s about your needs (and your audience).
An important aspect of conducting, interpreting and using research is this idea of context. All research projects have a context — when they were conducted, how they were conducted, who conducted them, who was invited to participate in them, how respondents participated, etc. All of these considerations affect how we should look at the…
Thought leadership research for your agency can deliver much more than just new content. Check out what you can do with a single project!
Thought leadership is all about getting the right people to tune in to your content. Research can be a very effective tool to do that, if you plan properly.
It can be hard for people to believe, but lots of folks really do enjoy participating in online surveys and other types of research. For some, it’s just that they enjoy being asked for their opinion. It makes them feel helpful and valued. For others, it’s that they have a genuine interest in giving…
Oh no! Your research showed you something that goes against what you previously thought. You can still make great thought leadership content from those insights.
Whether you’re dealing with a decision-maker in your organization or with a client, you’ll likely come across this question. Those who have been working in organizations for some time often have assumptions about their customers and prospects that are firmly entrenched. The “Why bother?” question is one you’ll need to be prepared to answer….